And your audience? They LOVE it when they get value, when they see you as the expert - and they love learning from a leader. Growing and nurturing your list means that you grow a following of people who see you as being the expert in your industry - and in being that expert, they trust you (and buy from you!)
2. These aren't random people you just met.
They're people that signed up because they LIKE you. That means that you're not convincing them that you're the bees knees - they already know. And they're just waiting for you to offer them something to buy!
3. You can build relationships much easier by email.
No censorship. No rules on what / when / how you have to do things. Email shows your audience the REAL you. And that's what they want.
4. Emails have a long term life span.
Think about it. Facebook algorithms determine how many people see your post - based on whether it's liked, shared or commented on straightaway... that doesn't happen with email lists. You're in their inbox to stay... and I don't know about you - but my emails are where I pay attention... not my newsfeed.
5. Metrics... Oh I LOVE me some numbers.
And the great thing about an email list is that your efforts are actually MEASURABLE. You can see what works, what sucks and you can change it up to tweak it and make it work for you. The fact that you can check open rates, click rates and get real time feedback from your audience? Well you can't do that posting in fifteen thousand groups.
6. When was the last time you saw a key influencer in your industry touting for business in a group?
Honestly - when? Not often - if EVER. But how many key influencers have email lists? How many of them nurture it regularly? Why? BECAUSE IT WORKS. YES - you can have a business without an email list but that's actually a really dangerous place to be because...
7. What if social media platforms go down and you lose your tribe?
Not only that - but all that content you created? GONE. In the last twelve months, people have been hugely affected by algorithms - and that could affect you too. If your social media accounts disappeared... where would your audience go? You'd have to rebuild it ALL. Email lists are safe, sustainable and successful.
8. It's actually way easier to build your email list than it is to get a ton of people to like your social media pages.
Work smarter not harder your philosophy? Great. Get an email list.
9. More numbers.
Conversion - sales conversion is over 250% higher from your email list than any other space. Not to mention that with an engaged email list, you can also expect up to 75% more traffic... so that's 75% more people on your website, checking out your sales pages... recommending you to others... I LOVE that. Don't you?
10. List Building is key for growing your influence.
Think about tele summits, publishers, bloggers and podcasters - they want you to have a big, engaged list... bigger list = bigger brand awareness and bigger PR opportunities = more sales!!