In fact, over the last year, my experimental podcast has had wins that I never had half as quickly with traditional promotion and nurture platforms.
It's been in the iTunes Top 100, generated over 20% of my leads this year and directly produced over £40,000 in revenue. Not only that, but we've managed to land some extra special podcast guests which has helped increase our audience and spread the Smart Leaders Sell message far and wide!
Not bad for a podcast that started off as an experiment right?
But the thing is, most new podcasts don't have the same level of success when it comes to lead generation and ROI.
And there's a reason for that.
They aren't prepped and planned for podcasting success!
I know that it sounds cheesy - but even with the podcasting space being much less saturated than social media, if your podcast isn't designed for lead generation and revenue growth... well then it's just not going to provide those things.